Blog

Six Beauty Trends for Your Perfect Summer OOTDs!

We can feel the warm weather coming on.. making us not only crave pina coladas, but also seize the latest beauty trends for spring/summer 2022. Fashion trends are fun, but the beauty stuff is essential to complete OOTD! This season, we're discussing the influence of Euphoria, orange hues for our blush, the revamped cat-eye, the return of lip gloss, beige nail polish, TikTok hair, and red hair coloration.

EUPHORIA MANIA

Who hasn't heard of Euphoria? This series became famous for its eccentric aesthetics and the diverse beauty of its actors. The show's craze made its way into current fashion and beauty trends, most notably in makeup. Fluorescent makeup, pearls and glitter are all front and centre this year! The only question left to decide is: Team Maddy or Team Cassie?

CORAL HUES ON YOUR CHEEKS

Ah, blush! The makeup product of choice that makes you look alive! This spring, we prefer orangey and coral tones, and apply them mainly on the upper cheek area instead of the cheekbones for a more natural and fresh look. Beauty tip: choose a cream blush for glowing results!

CAT EYE, VERSION 2.0

What do singer Amy Whinehouse and TikToker Bella Poarch have in common? Their popular eyeliner! Although the cat eye is a timeless makeup look, it varies from one generation to another. Gen-Z's have adopted it in an explosive way: the line is doubled or tripled, curved, coloured... there are no limits! This spring, let your creativity flow through your eyeliner.

SHINE BRIGHT LIKE A… LIP BALM!

We bid farewell to matte lipstick and welcome lip gloss with open arms! Often coming back every few years, lip gloss is returning in force in major stores like Sephora, MAC and even Ardene. It's the must-have item this spring - simply pair it with a glossy blush for a glowing look.

NOT PRUDE – NUDE

We love colour, but we're staying a bit more discreet when it comes to nail polish; this season, beige tones are stealing the show. This colour neutralizes the different tints on your nails, so your hands will look cleaner and classier. Complement the look with gold rings for a Bella Hadid look. At The Bay, you can get your hands on Chanel's long-lasting beige polish!

HAIR PART, TIK TOK STYLE

Is it possible to tell what generation a person is from, based on the way their hair is parted? According to many, the answer is yes! If you want to fool people about your age group, join the trend and part your hair in the middle of your head! For ultimate TikTok hair, style your hair a la Rachel in FRIENDS with a blow dry brush.